Yesware offers two different types of placeholders or Merge Fields, that can be used in Templates (for Enterprise users, you can also use a Salesforce Field): 

1. Text Field

• At the bottom of the Template editor, select "Merge Field" and then click on the "Text Field" button. Name the text field and click "OK."
• Text Fields act as blank, freeform text entry fields.
• When using the Template, you will be able to fill in a text field with anything that you want.
• If you use multiple Text Fields in a single Template and name them the same thing (for instance, two text fields both called "Name,") filling in one of those Text Fields will fill in both.

     2. Dropdown Field

• At the bottom of the Template editor, select "Merge Field" and then click the "Dropdown Field" button. Name the dropdown field and create up to 5 options from which to select.
• Dropdown fields act as a picklist when using the Template.
• When using the Template, you will be able to choose from any of the options that you defined when creating the template.

To use a Template with Merge Fields, open a compose window and select the "Add a Template" button in the Outlook ribbon. Find the Template you'd like to use. From there, simply click on the Template you'd like to use, instead of clicking "insert" to then fill out those merge fields.

You can insert a Template into a Campaign, using the Merge Fields to send personalized emails to hundreds of recipients while only taking the time to compose one email.